My research is dedicated to advancing sustainable development by investigating mechanisms that help to achieve established sustainability goals. I primarily focus on the management and increase of forest ecosystem services, with a special emphasis on understanding the motivations and engagement of private small forest owners. My work explores how various factors can encourage participation in multifunctional forest management, by leveraging innovations and policymaking. To this end, I utilize a variety of empirical social science methodologies, such as Discrete Choice Experiments, Social Networks, and Agent-Based Modelling. These methods are valuable tools for deepening our understanding of the complex interactions between humans and the environment.